Social Email Marketing

15 conversion killers (and what to do about them)

Earlier this week, Dave Chaffey, posted a slideshare presentation on his excellent blog (bookmark it, really, it offers hands-on tips and insights regarding all areas of interactive marketing and probably deserves more attention than the posts I often bother you with).

The presentation is by the people of Conversion Rate Experts and sums up 15 conversion killers and the remedies. Something every email marketer, usability expert and many others will like to watch and learn from.

You might know many of them already but it’s a good reminder. My favourite one? “I don’t trust you”.

Social media and bad reputation: stop being defensive

Here is a post that I’ve put on my personal blog last monday. It was originally titled “Social media monitoring, online feedback and the bad reputation phobia”, so I guess you know what it is about but I’m especially interested in what you think. Here it is.

The fear of a bad reputation or negative feedback keeps many businesses from engaging in conversations with customers and prospects on social media. At the basis of this are often miscomprehensions and a lack of strategies to efficiently monitor, analyze and respond to online feedback.

This leads to missed opportunities and often to wrong investments of time, resources and budgets in tools, practices and efforts that provide no business value.