Social Email Marketing

The state of search in social media times: the contextual prehistory

Last Sunday I posted an article about the state of both search engines and search engine marketing, from a personal perspective on my personal blog. It’s a bit provocative but, again, it’s my opinion and so I invite you to add yours. I think search is still in a very premature stage despite recent innovations such as Google Instant. All these tools are very nifty and some might find them cool, that’s OK.

Regarding the impact of them on search engine marketing, the jury is still out. But what matters most to me is that search is not relevant enough in these social media times from a user viewpoint. On top of that, I strongly feel the importance of content and context in search engine optimization and in the way search engines work should be much more prominent.

How people engage with ads on Facebook

The people of Danish social media marketing agency Mindjumpers, who are at the basis of the Social Marketing Forum, we launched, look at the ways people engage with advertising on the king of social networks, Facebook. Several studies were recently unveiled and here is a nice overview of one of them, heatmaps included!

A recent study shows that advertising on the Facebook platform works. People read the page updates and are likely to notice the targeted ads as well. This means that if you run a business, you can benefit from having a Facebook page where you can send out updates to your customers and create dialogue.