Gianfranco Cuzziol: A Little Conversation Helps

Gianfranco_Cuzziol_130_143 Recently I had the pleasure to connect to Gianfranco Cuzziol, Head of eCRM at EHS 4D. I asked him about cross-media experiences and his presentation:  “The art and science of being social” at the Fusion Marketing Experience event in Brussels, organized by J-P De Clerck.

Time for an interview.

Jordie:  Some people might not know you so well, Gianfranco. With over 15 years of experience working on agency and client side, can you tell us about how you got to where you are now?

Gianfranco Cuzziol: Well, with a first degree in Astrophysics it was obvious I would end up in Digital Marketing!

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Getting Started with Marketing Automation

Marketing_automation_goldlasso It’s not very likely that the number of channels consumers use to gain information and interact with brands is going to reduce anytime soon. In fact, quite the opposite is likely and that means marketers must contend with and plan for a moving target. When you consider this new reality, marketing automation and integration solutions become not just a “nice to have”, but a “must have”.

US-based GoldLasso has released a whitepaper which hopefully will help corporations get a handle on automation and what they need to do to plan and implement it correctly.

The report: “Marketing Automation for Everyone Explained and Implemented”, is just 8 pages and it’s a great starting point for your company as you consider the power of automation.

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