Many marketing purposes that are served by social media marketing can be defined as good old word of mouth marketing.
Now, as I told before, word of mouth does not need social media but the rise of social networking certainly increased the attention for word of mouth marketing (WOM).
Just like any other form of marketing, WOM, requires strategy and planning. And, just like any other form of marketing, there are some steps in a word of mouth marketing strategy.
Today, Joseph Jaffe opened the second day at MarketingSherpa’s Email Summit ’10. It seems that Joseph’s keynote was quite a success, the last few hours the things he said were all over Twitter.
Our man in Miami followed Joseph Jaffe’s keynote, below you can read what he mailed me about it. Joseph Jaffe presented his new book and theory, called “Flip the funnel”.
Kenny, who runs Emailgarage, feels that the new theory is a bit like Frederick F. Reichheld’s customer loyalty but then with a social media marketing flavor. Since I first interviewed Joseph ages ago on his book “Life after the 30-second spot”, we met several times and besides being a nice bloke, he knows how to passionate an audience. Our man in Miami seemed excited too, but he tried to resume Joseph’s keynote in a few snapshots. Here they are: