Earlier this week I posted the first part of an interview with UK-based Click Consult on social media optimization.
In this second part, we tackle topics such as social bookmarking, guest blogging and other social media optimization techniques.
But first I wanted to know what the company thought about PPC advertising in social media and if/how it used it.
I recently downloaded a paper, called “Social is the Next Search” from Gigya. In this post I want to share a few takeaways from the paper that gives some good insights and also contains data from several sources such as Compete, Nielsen and more.
For the record, Gigya offers social optimization services.
According to the paper, online Businesses must optimize for social network referral traffic. I quote: “referral traffic is as significant from social networks as it is from search engines, making Social the next Search”.
The increasing popularity of social networking sites as a platform to share friend’s activities and opinions has created a new opportunity for businesses looking for an innovative marketing strategy and from a traffic viewpoint it is no different.