Social & PR Archives - Social Email Marketing

Online reputation management and ‘negative’ social media comments: how not to deal with them

Today, whatever people say can find its way online, and it can seriously affect a business in a positive or negative manner; this is precisely why ‘online reputation management’ garners so much significance.

I have tackled the importance of dealing with criticism on social media a few times before but recent experiences have shown once again that there is a thin line between “respecting the rules of dealing with criticism” and losing your temper (that’s normal, you’re human, we all have our days but some days it’s better to shut up).

PR expert Sarah Evans on social media marketing: “emerging media is about two-way communication”

Last week, contributor Chris Hall, who blogs on CowBell and is one of the administrators of the Social Marketing Forum and its Facebook page, interviewed Sarah Evans.

Sarah is a public relations and new media consultant, working with many non profit, social good and technology companies.

A self-described “social media freak,” Sarah initiated and moderates #journchat, the weekly live chat between PR professionals, journalists and bloggers on Twitter.

She is also a guest writer for Mashable and runs her own blog at PRsarahevans.com. Finally, she shares a daily resource for PR professionals called Commentz.

A busy bee, if you ask me. Below you can read the full interview.