Social media news Archives - Page 7 of 19

Yesterday, Compete.com got some new traffic data out. The big news (well, maybe it’s not news anymore) is that Facebook is now the second most visited site in the US with 134 million unique visitors last month.

Now, what should we make of these numbers? We know that Facebook has a lot of users, we know it’s been the king of social networks for a while now and since yesterday we also know that it’s the second most visited site in the U.S. (well, at least last month).

But does it really matter in the end? In the early days of online marketing and advertising, having the most eyeballs was a must for every online publisher and medium since eyeballs meant revenues: CPM, display ads, remember?

And, with Facebook changing its strategies and policies (more about these policies later) very often lately, it’s not really cashing in on eyeballs. Remember what we wrote earlier this week about that.

OK, Facebook has other sources of revenues, but it’s time the company makes up its mind. It’s increasingly confusing advertisers but agencies too.

Friday’s kick off for the Winter Olympics 2010 in Vancouver was not only the start of a competition between athletes in winter sports like curling, bobsleighing, ski jumping, ice hockey – OK, you get the picture.

In a recent article, titled “Facebook and Twitter Compete for Olympic Glory” the New York Times introduced a new discipline for these Winter Olympics; the “Social Media Slalom”.

Well, in fact it really was the I.O.C. that talked about the first social media Olympics, as you will read below. However, these Winter Olympics indeed seem to be a competition between social media giants Facebook and Twitter.

Which one will be the most actively used by the online population to get their news from and which one will be the best in connecting and involving people?