Social media news

comScore: new strategic focus of MySpace on entertainment seems to be successful

Earlier this week, comScore presented its “2009 U.S. Digital Year in Review’.

When summarizing 2009’s social networking trends, comScore writes that social networking continued to gain momentum in 2009.

And it will not be different this year. Time for some details.  As I wrote before comScore found that in December 2009 almost 4 out of 5 Internet users visited a social networking site.

Overall, social networking activity now accounts for 11% of all time spent online in the US, comScore says, adding that it’s “one of the most engaging activities across the Web”.

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Pip.io out of beta; “Better than Facebook – Better than Twitter”

If you want to get noticed by the media when you send out a press release, you should have a strong title. 

The company with the boldest statement and strongest title in a press release in 2010 is already known, if you ask me.

The prize goes to Pip.io, a service that says hello to the world today (in fact, it’s not in beta anymore, officialy since today, in reality since yesterday) with a press release, titled “Better than Facebook – Better than Twitter – Introducing Pip.io”.

You have to have a lot of nerve to claim this, know how to get the buzz or be very sure of your service (or a combination of these). At least, that’s what I thought at first.

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