For the record: this presentation is not new and I know the guy who made it very well. He's a certified web analytics specialist and the presentation contains some interesting stuff on social media measurement (right, social media, what this blog is about).
He did not send me this presentation or asked me to put it online. As a matter of fact: been a while since I talked to him (last time we were doing a book on web analytics, coming soon…).
The world of social media has presented some unique opportunities not just to marketers, but to community organizers and communicators. While ‘community’ is becoming the online business world’s hottest buzzword — and most misused, if predictions are any guide — the predictions and proposed changes are at this point limited to the business world.
Building a community is not limited to people with a product to market — it can be a remarkable opportunity for entrepreneurs who are still deciding on a product, non-profit groups looking to unite passionate people, and of course, marketers looking to connect with a wide audience.
These four methods will help you build a community, connect with your users, and create social media ‘permission marketing’ assets: