How to respond to social media criticism

It is often said that there is one great thing about blogs and social media, and one equally bad thing.

The great thing, obviously, is that they have given a voice to thousands of intellectuals, remarkable people, and revolutionaries that would have otherwise gone unheard. Thousands of new ideas are out there, millions of people are joining the conversation, and new relationships are being created every second of every day.

Of course, the bad thing is that every idiot (including me), every incompetent businessperson, and every malicious internet user has a voice. From abusive blogs to outright hate speech social media groups, the issue of abusive and malicious content on social media networks is one that’s attracted a lot of strong opinions and a lot of discussion.

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Social media embraced by PR professionals

A survey by Vocus, a provider of on-demand software for PR management, shows that social media are a main focus for PR pros in the UK. 

74% of respondents say they will focus on social media in 2010. 

Furthermore, leveraging video (55%), Search Engine Optimization (51%) and viral and word of mouth campaigns (48%) are key objectives for the more than 280 UK-based marketing and PR professionals Vocus surveyed.

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