Social media marketing Archives - Page 7 of 96

Communication is tool that each and every one of us is required to utilize on a daily basis. Without having the power to voice your opinion, it can be challenging to connect with people on a personal level. We not only need to connect with people on a personal plateau, but a majority of us are also responsible for establishing common ground in a professional manner.

That is why it is crucial to create a degree of confidence with your communication skills. Like anything else in life, your communication skills can be honed and you can become proficient with perpetual use and practice.

It is also applicable and arguably a requirement for business interactions. Without communicating in a professional manner, businesses can fail to connect with prospective customers. You not only need to create an environment of trust and dependability, but you also need to assure the potential client that you will have their back throughout your relationship.

When talking about cross-channel marketing we often think about digital and social media, while forgetting offline channels and customer interactions. Although a lot is happening online and mobile communications, emerging technologies and social media are very hot (and important) topics, cross-channel marketing and its challenges are not new.

In 2005, the MIT Center for eBusiness published a report, called “The Cross Channel Impact of Marketing Communications”. It showed that the cross-channel impact of marketing campaigns and programs was already a hot topic then, among others, because of the Internet.

All online channels, as they existed then, formed a challenge for cross-channel marketing and for a global and holistic look regarding the identification of the sources where customers and prospects came from and how their buying journey developed throughout all possible interactions.