End of last year, a survey conducted by smartFOCUS found that e-mail remains the preferred channel of communication for consumers.
The survey also asked consumers about their involvement in social media direct marketing.
Social media marketing
Convincing businesses to use Twitter: the ROI, best practices and case studies perspective
Despite the interesting profile of the Twitter user (more about that profile in the related posts below this one), many companies still have to find the way to Twitter.
It varies from country to country, but let’s face it, most successful examples in terms of Twitter and marketing come from the U.S.
If you know good Twitter cases from other countries, please share them with me, I’ll explain why later.