In a cross-channel and integrated marketing reality, social media marketing is not an isolated marketing strategy. On the contrary: social media marketing is very customer-centric and by definition cross-channel. And it certainly should be part of your overall marketing strategy.
Use all communication channels your business has and let them leverage each other. Social media campaigns mostly start from an integrated and holistic viewpoint with the ‘user’ or customer as the main focus.
From 15 until 19 February, London is the place to be for European search engine marketers and (interactive) marketers in general. For the eleventh year in a row, the city will then host the Search Engine Strategies 2010 Conference & Expo.
When looking at the program for this year’s edition you will find that social media, content and analytics play an import role, besides search engine marketing of course.
One of the keynote speakers at this year’s event is Jim Sterne, among many other things, Chairman of the Web Analytics Association.
I had the opportunity to interview Jim this week on social media, search and of course…analytics.