Social media marketing Archives - Page 60 of 96

Five ways to keep your followers happy when you use Twitter for promotions

As much as certain areas of the internet love to be marketed to, Twitter users are highly selective in what they find worthy of being marketed on the platform.

That is the reason why you have got to achieve two things when you want to promote your stuff on Twitter. The first, and in the long run, most important, is to build an audience that is happy with you being there. The power comes with long-term followers, and that is what makes marketing easy.

The second, of course, is to promote your products, services, or whatever your end result is. Don’t worry: Twitter is not an impenetrable marketing tool, but it does require some long-term strategy. These five tips will help you learn, market, and adapt.

Social media policies: the Coca-Cola example

With a presence in 206 countries, drafting a social media policy must be a challenge for a company like Coca-Cola.

By the way, Coca-Cola does not call it ‘a policy’ but ‘social media principles’ and recently replaced older guidelines by new ones that fit on 3 pages.

There are principles about what the company as a whole is committed to do in the social media space (transparency, disclosure etc.), principles for official spokes persons who have to go through a social media certification program and principles for employees who are not official spokes people.