Social media marketing Archives - Page 27 of 96

PR expert Sarah Evans on social media marketing: “emerging media is about two-way communication”

Last week, contributor Chris Hall, who blogs on CowBell and is one of the administrators of the Social Marketing Forum and its Facebook page, interviewed Sarah Evans.

Sarah is a public relations and new media consultant, working with many non profit, social good and technology companies.

A self-described “social media freak,” Sarah initiated and moderates #journchat, the weekly live chat between PR professionals, journalists and bloggers on Twitter.

She is also a guest writer for Mashable and runs her own blog at PRsarahevans.com. Finally, she shares a daily resource for PR professionals called Commentz.

A busy bee, if you ask me. Below you can read the full interview.

Report: engaging customers in e-service and social media

Thanks to a partnership with the people of NetLine, we can now offer you some relevant free white papers and reports.

We download every paper ourselves first so that we can assure that you will only get the best of the best.

In a first report, by Genesys and called ‘Creating Great Customer Conversations’, you find interesting data and tips by Genesys and Gartner on customer service interactions in this social media day and age.

Keywords: cross-channel and social networks.

According to Genesys, consumers are moving quickly to engage over multiple channels but enterprises have not kept pace with customer expectations.