Social media marketing Archives - Page 22 of 96

When talking about social media marketing, many people look at the social media themselves, focus on the seemingly endless opportunities of social media marketing and forget the global picture.

Many people also seem to look at social media marketing as a replacement of other forms of marketing.

That is one of the reasons why I don’t want this blog to become known as some social media marketing hype kind of thing but why I try to focus as much as I can on the integration of social media marketing with other forms of marketing (like email marketing) and on the cross-fertilization that social media marketing enables when you use social media the right way and in the right phases of the customer life cycle.

Yes, in social media marketing, people (customers, prospects, partners, fans,…) are key and relationships are crucial but this does not mean that social media marketing is some kind of relationship marketing 2.0.

The immense popularity of social media has resulted in a wave of social media “gurus”, “experts” and “strategists”.

Most of them never asked to be called a “guru” and I have to admit that’s the ones I personally like to “follow” and connect with because they know what marketing is all about and they are down-to-earth great thinkers but, most of all, they achieve results.

But there are others, the self-proclaimed “gurus” that are often people who try to ride the social media wave: the opportunists and fast money makers (don’t worry, they have always existed, long before social media existed).

I say: “live and let live but think twice before you decide to follow their example”.

Focus on your skills, the results you achieve with social media marketing and real metrics and marketing expertise, rather than on positioning yourself as a “social media expert” if you want to be hired as a social media marketing consultant.