Social media marketing Archives - Page 20 of 96

Social media marketing: retain social connections by being consistent and offering value

On social media there are quite some marketers and “entrepreneurs” that rush to provide a solution to problems that exist in the now. They sometimes end up succeeding. Earnings rush in and everything appears to be golden.

Of course, there is a downside. For short-term thinkers and instant entrepreneurs, that downside is the quick fall-off that comes with short-term income. Social media marketing isn’t about short-term quick wins, of course if your business wants to use social media in a professional way. It is about long-term strategies and relationships.

Email or social media: empathy and listening are key in customer service

Recently I wrote about Joseph Jaffe’s Customer Service Manifesto. Now, Joseph doesn’t mean customer service as most of us interprete it (problem solving, etc.). However, in this post I will use the term in its more traditional sense.

Today we are using all possible channels to provide customer service to our customers. As I wrote earlier, people demand 24/24 and 7/7.

And I don’t mind adding to it that people have inflated expectations and sometimes demands that are exaggerated. We live in a society of instant gratification and, to be honest, I personally find this rather sad.