Social media marketing Archives - Page 19 of 96

Facebook and Nielsen report: “advertisers can’t buy earned media”

Facebook and Nielsen published a joint report, called “Advertising Effectiveness: Understanding the Value of a Social Media Impression”.

Both companies want to answer the “need for guidance when it comes to measuring the value of social media advertising” that they have heard from “countless brand marketers”.

The joint report shows some first results of an analysis of survey data from over 800,000 Facebook users and how they responded to over 125 ad campaigns (from 70 brand advertisers) on the king of social networks.

Is social media really connecting us?

In the last five years, something truly amazing happened online: people started talking. On digital channels, that is. People have always been talking of course.

Websites popped up with the sole promise of connection, bringing people together through social profiles, chat-based applications, and providing almost every users out there with a PC or mobile device, internet connection, and time to spare the opportunity to connect with people from all over the globe.

The endless expansion of social media saw hundreds of websites and social networks created, each with a focus on a different type of connection. Some were interest-based, others were region-based, finally, a number of websites were designed without any focus on specialization, leading to the major social media platforms we know today. And let’s not forget how people started talking by creating their own websites: blogs.