The social media landscape and where we fit in: a case study

Ryan_Schoenefeld_1 I’m pleased to introduce you to a new contributor. Ryan Schoenefeld is a recent graduate from St. Cloud State University, in which he focused on public relations, graphic design, digital marketing and communication. He has proven his social media marketing skills as you can read in his bio below. I’m glad Ryan decided to contribute to this blog that he has been following for quite a while now. Enough said, time for Ryan’s post.

In this day and age it has become increasingly important to create a business model that focuses on social media integration. With this in mind, an organization should obviously not stray from normal day-to-day business operations, but should consider establishing an on-line organizational presence.

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Need inspiration? Take 2 pills of social media guru pain relief & then focus on what matters

Chris_Hall Last week, contributor Chris Hall, who blogs on CowBell and is one of the administrators of the Social Marketing Forum and its Facebook page, wrote the following post…

I’m carrying on a theme from an earlier post but I don’t think it’s just me that sees companies and individuals across social media going through plenty of self-analysis and soul searching lately.

The reasons for this to me are relatively clear.

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