Social media marketing Archives - Page 15 of 96

Customer engagement: AT&T accelerates down the road of loyalty

Chron.com recently published a press release on behalf of PR News Wire and First Call. The article was entitled, “AT&T Earns Top Ranking for Wireless Customer Loyalty in Leading Marketing Research Study,” and painted a picture of the current situation at AT&T; a situation that may seemingly benefit them now and in the future.

It may also assist with prospective customers and current customers alike. It may be true that you can’t fully analyze, determine, understand and measure the beneficial nature of building a customer-centric foundation, but AT&T would like to try and seem to be tackling the approach on the right note.

Building online brands: the influence sphere of brand communities

Some companies use social media as a new way to broadcast advertisements. Wrong, of course. Social media marketing is not about one-way distribution of promotional content.

Social media marketing is about listening, talking, participating and sharing. Not just talking. People do not accept broadcast techniques in the social space. Well, in fact, they increasingly do not accept them anywhere anymore.

That does not mean that everyone who uses social media will literally talk to you. There is only a relatively small group of people that really actively participates.