Social media marketing Archives - Page 14 of 96

In a New York Times article entitled, “Sun’s Chief Executive Tweets His Resignation,” by Ashlee Vance, I learned of the implications that social media networking has brought about.

Who would have thought that a social media networking platform could be an avenue for such an announcement? Maybe it is should be expected though — with more social networking tools to use, this could become a new option for people, and ultimately develop into a trend for individuals to harness.

Regardless of what is going to happen as a result, Jonathan Schwartz, the previous chief executive at Sun Microsystems has seemingly paved the way for people to imitate him; even if he didn’t intent to.

Social media listening and measurement tools can provide businesses with valuable information regarding their brand, competitors and the needs of people.

Many businesses use this information to make strategic discussions and integrate social media in techniques for customer and market research. The same goes for research companies.

However, this is not without risks. Users of different social media have a specific profile that varies depending on the medium and businesses should be aware that you cannot extrapolate insights that are gathered via social media. This seems obvious but I have seen many press releases from companies saying that “the average consumer finds that…” and then later in the article it becomes clear that all this is based on a Twitter poll. This is entirely wrong, of course.