Social media marketing Archives - Page 11 of 96

The importance of a social media strategy

Social media continues to become increasingly connected to business and the way in which it is conducted. Despite the juxtaposition of social media and social businesses, the phenomenon remains relatively new and wasn’t even part of the picture ten years ago. As a result, it can be challenging to decipher what is to come and where the world of social media is headed.

Regardless of the implications, I am intrigued by the possibility of what’s to come and where the trends will ultimately lead. However, even with excitement there comes a degree of obfuscation. One can never truly predict the course of time and we will have to wait to see where the developments in digital technology occur.

Nonetheless, social media has already brought about innovation and has even changed over time to become more user-friendly. Individuals now have the convenience of updating one aggregate site, which will post a message on a collection of different social environments.

Guest post: 5 tips to add social networking to your tradeshow marketing

What do people usually do in the days leading up to an event or trade show? Tweet about it, Facebook about it, and blog about it too. You’re likely doing the same as a trade show marketer, right? If not…you should! Integrating social marketing into trade show marketing has become a necessity for success in the world of B2C and the world of B2B sales.

The social networking sphere can be a difficult one, but never fear. I’ve managed to fit some major tips in this post that will help you add social networking to your tradeshow marketing.