Social media management Archives - Page 5 of 8

Recently, I wrote about the ROI of social media marketing. As you know, there are some misunderstandings and, to say the least, different opinions regarding this topic.

In the Social Marketing Forum, where I’m a member, some interesting opinions regarding the topic were posted when one of the members asked about the ROI of social media marketing.

I’m going to sum them up because it’s really interesting to have the opinions from different experts, with different backgrounds (performance marketing, social media management, B2B lead management marketing, web analytics, etc.).

So, this will be the longest post ever on this blog, but it’s one you might want to print…

According to the annual worldwide survey of content management, email marketing, web analytics, social media monitoring and much more, company Alterian, 66% of 1068 surveyed marketing professionals will invest more in social media marketing in the next 12 months.

This of course does not mean that 66% of respondents will increase their marketing budgets: 40% of the 66% that will spend more in social media marketing, and I quote, “said they would be shifting more than a fifth of their traditional direct marketing budget towards funding their social media marketing activities”.

The survey also found that 67% of respondents feel social media is either ‘increasingly important’ or ‘critical to success’.