Social email marketing is very ‘hot’ in some countries, such as the US and the UK, while in many other countries, including the one I come from, social email marketing doesn’t seem to ring a bell yet – except with the marketing fanatics of course.
Recently I even talked to a local email marketer who really is good and who has a great ESP/MAP platform who told me that he read a lot on the web about social email marketing these days and he didn’t mean on local websites… So he was just beginning to hear about it.
It’s fair to say that, although social email marketing is not really that new, it is rapidly growing into one of the most important evolutions in the email marketing space.