The people at ExactTarget have just released a new white paper, called “Five resolutions every marketer must make in 2010”.
It is written by several people at the company and thus looks at email marketing tips from several viewpoints.
The paper contains more than the five email marketing tips it promises on the front page, I’ll try to talk about them next week. A quick overview.
Websites, blogs, Facebook, Twitter, mobile media, etc.: since many years now marketers are confronted with more and more media and communication channels and a complete change in the way people communicate and buy.
Where are the days that a good sales letter, an event and/or a few TV spots were enough to reach (potential) customers, fill the sales pipeline and create awareness?
Nowadays, reaching the right people (‘target groups’) on the right moment and using the right tools is a challenge for many marketers. On top of that it’s not (only) about reach anymore, it’s about conversations and dialogues.