The people at eSpares, the UK’s largest electrical appliance spare parts retailer, today sent me a link via Twitter to a post about them on the blog of Bazaarvoice (isn’t social networking great for bloggers and journalists?).
It’s about an email campaign that integrated community-generated content (integration of email and social media marketing), and it paid off!
Now what did they do?
It’s been a very busy day so in this post I might do some copy and paste from a press release. Yesterday, StrongMail announced the latest version of its Message Studio.
What’s new? First of all, the new Message Studio now includes Campaign Optimizer, a tool that leverages multi-variate testing to automatically optimize campaigns in real-time.
You know what that means: StrongMail now offers the possibility to test what content etc. performs best so that you can optimize the remainder of the campaign.