In my first two posts, “How email must reverse engineer social now” and “Socialized subject lines will reduce spam complaints“, we discovered how socially centric preference centers and subject lines will lead to dramatically higher engagement and lower spam complaints.
In this third part, we’ll identify challenges that are inherent with acquiring a subscribers social data points and what the benefits are to your brand once harnessed.
Yesterday, when writing about Kristin Hersant’s post regarding the integration of social media and email marketing I referred to last month’s post regarding the, among email marketers now famous, report from Gartner.
Today I didn’t feel like writing a lot so I wasted my time, inspired by Kristin (and of course all those other email marketers and ESPs trying to convince the world that the days of pure broadcasting are over) and by Erik Qualman’s great YouTube videos (that I praised last week-end and posted on the Social Marketing Forum) to create the first YouTube video for this blog.
OK, it’s not great or anything, but you can watch it below and it contains some data and thoughts about the integration of email marketing and social media.