Morgan Stanley yesterday released its latest Internet trends report.
In the PDF version of that report, which is a nice collection of stats and graphs for your next PowerPoint presentation, there is a graphic that shows that, from a communications perspective, social networking has surpassed email.
The graph, that is based on comScore data, clearly indicates that social networking usage surpassed email.
In this digital and social media era, marketers are increasingly embracing digital technologies and try to stay up-to-date with emerging trends. This is a difficult exercise because as a marketer you tend to lose yourself in technologies, media and channels and tend to forget the bigger picture.
The real exercise is not to fully understand all digital channels (although I encourage you to do so) but to understand how you can use all these new social and other media for marketing purposes.
I am often asked, when writing for other blogs about social media marketing, to describe social media in simple terms or to tell people how to get started. I always try to answer, but it is a huge exercise.