Research Archives - Page 7 of 39 - Social Email Marketing

Differences and similarities in B2B and B2C email marketing tactics: social media less popular in B2B

This month, Silverpop got quite some news coverage with data regarding the use of email marketing by B2B and B2C marketers. More specifically: what are the similarities and differences between both “types” of companies regarding email marketing?

This coverage came after the company announced the launch of a new platform that combines Silverpop’s email marketing tools with its marketing automation and lead management apps.

CEO Bill Nussey commented on the launch by saying “ I felt that the solutions supporting BtoC and BtoB marketers should come together into a single, scalable platform that makes the unique tools of each marketing discipline available to all”.

Time for those data about email marketing in B2B and B2C, coming from a Silverpop poll.

HubSpot: the optimal number of blog posts for generating more leads

Have you ever thought about the relationship between the number of blog posts and the leads generated? I haven’t but then again, I don’t generate leads.

Anyway, other people have been thinking about it. According to a (more or less) recent study and statistical analysis conducted by HubSpot, as the number of articles on a blog post surpasses the number 20 (based on blog articles at the beginning of the month), the number of monthly leads will grow.