According to Loop Demand Gen, an integrated business-to-business (B2B) demand generation and telemarketing services company, the majority of B2B marketers will have at least the same marketing budget in 2010 as they did in 2009.
This despite current economic conditions and budget cuts in many organizations.
In a survey the company found that only 25 percent of respondents will add marketing positions in 2010, which suggests that marketers are challenged with accomplishing more with fewer staff.
A recent report from HubSpot claims that inbound online marketing attracts more and cheaper leads small and medium businesses.
HubSpot, as you probably know, but for the record, an inbound online marketing platform and company, says that, well, what it does has the potential to double the average monthly leads for smaller and medium level businesses.
A company’s presence on Google as well as its customer base can take a hike if a community of followers is created through twitter and a regular influx of updated content on a blog is guaranteed.