Research Archives - Page 5 of 39 - Social Email Marketing

Earlier this month, eMarketer wrote about a study conducted by The e-tailing group and Power Reviews that again underlined the fact that a big chunk of Internet users research online before making any type of purchase.

They hold the opinion that conducting their own research online saves their time and makes them confident about their purchases. You probably knew that. Confidence, peer-to-peer, user reviews, influence, social media, trust, online media and information gathering prior to actual purchase are closely related.

The study also found that the sites of retailers play a critical role in the research phase of the buying journey of “consumers”. Now, isn’t that great news?

A study from PQ Media has found that more brands are likely to compensate bloggers and social media users in an attempt to generate chatter about their products. The press release about the report doesn’t really say if in these practices clear and obvious links between the posts/tweets/whatever and the advertisers exist for the people who take the effort to tweet, buzz, share, bookmark, retweet, like or simply ‘read’ them.

Maybe the report tells more about it, but I don’t really feel like paying $1,295 to find out and I guess the relationships between the ‘social influencers’ and the brands that reward them are not always clear since PQ Media uses the word ‘controversial’. And, let’s face it, we all know business is business.