Twitter usage: growing from strength to strength (to mobile)

Twitter


Twitter has every reason to rejoice. A recent report featuring tracking data from a telephone survey of 1,753 Americans and titled Twitter Usage In America found that in recent months, there has been a significant increase in the awareness and usage of Twitter, not only in America but worldwide.

The report also talks about user demographics, status updating behavior, brand following activity and some figures pertaining to location-based social networking.

All these data are bound to create an impact on the social media marketing efforts currently pursued by many businesses.

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Online video viewership grows and ad revenue with it

Video Research from Parks Associates has revealed that this year U.S. online video ad revenue is all set to exceed the $1.3 billion mark.

The report attributes this to a continuing growth in online video viewership and targeting possibilities that enable advertisers to target viewers based on both preferences and viewing history.

Parks also found that younger consumers are far more receptive to targeted ads, "creating openings for cross-platform ads and other opportunities for advertisers". 

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