Forrester Research released a new report on Twitter. Since I’m not rich, I can only tell you what’s in the executive summary.
So here goes: according to the report 8% of US online adults post and read updates on Twitter at least monthly, while another 4% read but don’t post.
Seems like a small group of people, doesn’t it? Well, Forrester thinks you should, nevertheless, go ahead with your Twitter marketing (as I do, from a cross-channel perspective).
Recently I republished a post – well, partially at least – from the blog of agency CerconeBrownCompany for another blog I work for.
While everyone is looking at 2010 I am looking back, especially at some interesting stuff I found, posted or republished regarding email marketing, content marketing, engagement marketing, social media marketing etc. this year.
The post by CerconeBrownCompany, that I adapted and republished with the kind permission of Len Cercone, was certainly part of that interesting stuff. It was about Generation X and referred to a study from Forrester Research that was published, back in September.