Well, yes, here are some more predictions but also some looking back. This time I checked some Nielsen data on the main US advertising trends.
They are part of a broader media, consumer and advertising trend report by Nielsen. Some things to remember.
Looking back at 2009 Nielsen says that, well, as we all know, it was not the best year for advertising ever: slashed budgets, revised strategies, you name it.
Remember the ShareThis data I talked about (“ShareThis: email leads the pack in content sharing”) several days ago?
Well, today the people at eMarketer wrote an article about the topic too, doing what they do well: aggregating studies with data about one theme and adding nice graphics to it (I’m not saying this is bad, selling aggregated and own survey content and reports is their business).
eMarketer in fact, took the data from the ShareThis report (which I only partially covered) and data from the recent StrongMail ‘Social Influence Benchmark’ I posted about a few days ago.