Twitter acquisition in 2010?

Josh Bernoff recently posted a quick overview of the main predictions from Emily Riley and the Groundswell team at Forrester.

What struck me is the fourth prediction in the list: ‘Twitter will become profitable or get acquired’. Well, by now (see yesterday’s post) we know that Twitter is slightly profitable, but of course there’s a huge difference between being just above break-even and being truly profitable.

So let’s look at the possibility of an acquisition. Who would possibly acquire Twitter? Google, Facebook or Microsoft? Those are the three companies Forrester is thinking about. I see other possibilities, do you?

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Email marketing industry news: ExactTarget; record sales, leader in Forrester’s ESP report and more

Forrester Research released its “Forrester Wave: Email Marketing Service Providers Q4 2009” report and that means that the companies that rank well (‘Leaders’) in this ESP report have sent or will send press releases.

One of the ESPs that already did it (on December 23) is ExactTarget that says “ExactTarget and one other vendor are ‘at the front of the Leader pack’ with perfect scores in product roadmap, vertical strategy, strength of management, executive vision, employees, campaign automation, data security and customer satisfaction”.

The company also seems to be the only email service provider to score a perfect score in the customers category, noting “with high satisfaction scores and online community, ExactTarget can successfully meet marketers’ complex business needs.”

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