Last week I talked in my post ‘Twitter users are influential: more data’ about European research regarding the profile of the Twitter user by InSites Consulting.
The company also looked at the issue of brands and branding on Twitter.
InSites Consulting recommends brands to observe tweets very carefully and talk back to brand followers in a very personal way instead of merely spamming followers with advertisements. Especially since the study found that most people on Twitter are quite influential…