Welcome in 2010 and may it be better than 2009, even if 2009 was good for you!
Can I start blogging again? Well, here’s the first one of a new year.
Last week I looked at some recent data from Nielsen (see my post “social media and cross-media campaigns rule in 2009 and 2010”).
I also found an article by John Burbank, who is CEO of Nielsen’s Online Division.
It’s about the “audience-centric” Web. We talk about customer-centric, visitor-centric, hey, why not audience-centric? But I don’t like the image very much: isn’t an audience a bunch of people looking or listening? Does an audience talk back?