Research Archives - Page 19 of 39 - Social Email Marketing

Alterian: social media marketing investments grow; social media monitoring and analysis tools will thrive

According to the annual worldwide survey of content management, email marketing, web analytics, social media monitoring and much more, company Alterian, 66% of 1068 surveyed marketing professionals will invest more in social media marketing in the next 12 months.

This of course does not mean that 66% of respondents will increase their marketing budgets: 40% of the 66% that will spend more in social media marketing, and I quote, “said they would be shifting more than a fifth of their traditional direct marketing budget towards funding their social media marketing activities”.

The survey also found that 67% of respondents feel social media is either ‘increasingly important’ or ‘critical to success’.

Social media become important customer engagement channels but email marketing is still king

This is something I posted elsewhere end of last year but it should certainly be here too.

Last December, Econsultancy released its fourth Customer Engagement Report.

The edition 2010 of the Customer Engagement Report, produced in association with cScape, found that the proportion of surveyed businesses who regard customer engagement as “essential” has risen to a record 55%.

According to the report “customer engagement is seen as being about creating relationships, which result in value both for customers and for companies”.