In an ongoing email marketing survey, I get to look in now and then, one of the findings is that many of the surveyed email marketers want to invest in a better integration of email marketing and web analytics.
It seems that the survey will have it right if we look at the Alterian survey I posted about yesterday.
Alterian’s survey went further to “explore the extent to which organizations integrate marketing technologies across their organization”.
And what do I read?
Joe Pulizzi’s Junta42 released the results of the “3rd Annual 2010 Junta42 Content Marketing Spending Survey”.
The main finding is that content marketing spending will continue to rise in 2010: 60% of the surveyed marketers said that they will increase their spending this year. According to the report that’s the third year in a row that marketers will put more budgets into content marketing.
7% of respondents said they are decreasing their spending. The report also found that the average content marketing budgets are 33% of the total marketing budget. In 2008 it was 29%.
An interesting result, for me at least, is that small companies spend more than 2x the amount on content marketing as in comparison to larger companies. Finally, this, I quote, “of all content areas, marketers are increasing their focus on mobile content solutions more than any other area (as a % growth from 2009)”. That growth percentage is 63%, to be precise.