Research Archives - Page 17 of 39 - Social Email Marketing

Here is another piece of research. It’s already a week or so ‘old’ but I just found it when sifting through my inbox and the PRWeb press releases from the last weeks (have to clean that inbox and fast).

According to a survey, conducted by CPH Research, on behalf of Continuum Crew, Baby Boomer-aged respondents’ anxiety has shifted from the collapse of the economy to the cost of health care.

What does this have to do with this blog? Well, in fact, nothing. But the survey also found some interesting things on the media consumption of this age group (generation born between 1946 and 1964).

In fact, I quote, “the only media activity to rise dramatically (in this age group) was time spent on the Internet.

End of last week, The Nielsen Company released some data on its nielsenwire regarding the global use of social media. Well, it’s not really global: Nielsen followed the evolutions in ten countries, to be precise.

For starters The Nielsen Company found that the global time that ‘users’ spend on social media sites has gone up with 82% on a year-to-year basis.

Now, this can be due to many reasons. One of them might be that more and more people are feeling lonely, looking for some sense of belonging on social media and that social networks replace the ‘real relationships’ that are getting increasingly lost in the modern society of fear and isolation. It can also be a sign that social media adoption is growing, becoming mainstream and mature.