Research Archives - Page 16 of 39 - Social Email Marketing

My employer Return Path recently released their Global Email Deliverability Benchmark Report that includes the Inbox Placement Rates for not only US, Canada, Asia but also for some of the major European markets France, Germany and the UK.

The benchmark shows that the average Inbox Placement Rate for H2 2009 (that’s the second half of last year) in the United Kingdom is about 89%, in France 88% and in Germany 85%. Knowing the average Inbox Placement Rate within your market gives you a pretty good idea on how much revenue you are potentially loosing on average, its simple: no email in the inbox, no open, no clicks and no conversion. But I hear you ask, how do I find out out how much revenue I am losing based on my programme or database instead of only the average?

End of last week, IDC published the results of a study that looked at the impact of Web 2.0, social media, etc. on business and the way people work. The research company looked at the “intersection of Web 2.0, Enterprise 2.0 and collaboration”.

The main finding, as IDC puts it: “Social business goes mainstream in the “enterprise”.

According to IDC the emergence of the social web has a significant impact on the way businesses work and interact with their customers, partners, etc. And all this implies significant changes in terms of company culture and processes.

The survey found that 57% of U.S. workers use social media business purposes, at least once a week.