Razorfish: cloud services are a necessity to deliver on the promise of social brands

When international ‘social influence marketing’ agency Razorfish (part of the Publicis Groupe VivaKi organization) releases a new study, I always get kind of excited.

That’s not because I’m a complete geek or freak but because the studies and reports Razorfish publishes are not only extremely insightful but also, well, extremely beautiful.

Don’t believe me? Just take a look at last year’s great Fluent report I posted about earlier (have to talk about that one soon again, it’s so full of information) and that should be in your bookmarks. Anyway, as you could guess by now, Razorfish has published a new report.

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comScore: new strategic focus of MySpace on entertainment seems to be successful

Earlier this week, comScore presented its “2009 U.S. Digital Year in Review’.

When summarizing 2009’s social networking trends, comScore writes that social networking continued to gain momentum in 2009.

And it will not be different this year. Time for some details.  As I wrote before comScore found that in December 2009 almost 4 out of 5 Internet users visited a social networking site.

Overall, social networking activity now accounts for 11% of all time spent online in the US, comScore says, adding that it’s “one of the most engaging activities across the Web”.

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