Reputation management

Online reputation management and ‘negative’ social media comments: how not to deal with them


Angry and frustrated customer service rep Today, whatever people say can find its way online, and it can seriously affect a business in a positive or negative manner; this is precisely why ‘online reputation management’ garners so much significance.

I have tackled the importance of dealing with criticism on social media a few times before but recent experiences have shown once again that there is a thin line between “respecting the rules of dealing with criticism” and losing your temper (that’s normal, you’re human, we all have our days but some days it’s better to shut up).

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Reputation management technology: 2009 and 2010

Dave Chaffey, a renowned email marketing (as I write this, his book ‘Total E-mail Marketing’ is staring me in the face and he wrote many other books since), online brand reputation and social marketing blogger and expert, has created with some help a defining post on not only online brand reputation management but the tools you can use today to get started.

With help from a study by Michael Brewer of Clerestorey, Chaffey recently posted a comprehensive directory of the leading tools to support businesses in this highly important niche field. It goes over where we were in 2009, and where we’re going to be in the  year 2010 and beyond.

So what are the tools you need to know about? You may want to look to the study itself, found HERE, and see for yourself.  Here a quick breakdown.

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