Online video

Watch out YouTube: Truveo search app helps Facebook becoming a hub for online video viewing

Online video

An increasing number of marketers and, obviously, also search engine marketers are discovering the possibilities of online video. With YouTube videos showing up in Google’s search results and the increasing importance of social networks for SEO purposes, online video is yet another way to “UnGoogle your online marketing” a bit, as TopRank recently called it.

By the way: I recently found the just mentioned post via an excellent article about the MayDay update by Dr. Dave Chaffey who thoroughly tested the impact of Google’s MayDay update, using Google Analytics.

Back to online video.

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Social media metrics and ROI: measuring efficiency and conversion of social media, online video and mobile is a challenge

ROI

The fast evolutions in the digital landscape (social media, mobile, online video, etc.) give a lot of marketers a hard time adjusting their marketing mix in such a way that they create more value for their company and for their customers, prospects, and all other people in the ecosystem around their business.

This often has to do with a strong focus on the channels and the technologies, a lack of clearly calculated examples, models, and user cases, and the rising pressure to account for everything using the almighty ROI. But I think that above all, it has to do with the change in mentality, and the failure of existing communication models in a world where people define a brand.

Adopting the media and channels, that are used by people nowadays in the marketing mix is therefore taking very long.

A survey from Omniture points out that a mere 14% of the questioned marketers nowadays use mobile, social media, as well as online video in their marketing mix (so, all three together).

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