Mobile marketing

QR Codes: When, Where, Why & How

Last week I posted an introduction to QR codes inspired by a whitepaper from GetResponse. Today, I thought we might consider the when, where, why and how of applying QR codes.

A camera equipped smartphone which has the right reading software installed can scan these codes in an instant and then do such things as:

  • Load a webpage
  • Contact info
  • Send an SMS
  • Provide Geo location
  • Register for a contest
  • Sign up for your newsletter
  • Follow a link to a web page
  • Play a YouTube video
  • Like a fan page on Facebook
  • Add a calendar event
  • Wifi network login

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Social media metrics and ROI: measuring efficiency and conversion of social media, online video and mobile is a challenge

ROI

The fast evolutions in the digital landscape (social media, mobile, online video, etc.) give a lot of marketers a hard time adjusting their marketing mix in such a way that they create more value for their company and for their customers, prospects, and all other people in the ecosystem around their business.

This often has to do with a strong focus on the channels and the technologies, a lack of clearly calculated examples, models, and user cases, and the rising pressure to account for everything using the almighty ROI. But I think that above all, it has to do with the change in mentality, and the failure of existing communication models in a world where people define a brand.

Adopting the media and channels, that are used by people nowadays in the marketing mix is therefore taking very long.

A survey from Omniture points out that a mere 14% of the questioned marketers nowadays use mobile, social media, as well as online video in their marketing mix (so, all three together).

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