Twitter is now a more mature service: how Twitter feeds the funnel

Inbound marketing software company HubSpot (that grew out of MIT research) last week-end posted an interesting presentation about inbound marketing but most of all about the role of Twitter and the changes in the Twittersphere.

The presentation shows that traffic is slowing on Twitter as well as user growth (posted about that before).

But, according to HubSpot Twitter is now a more mature service with on average more followers, more following and more updates.

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Guest post: how Twitter can be used in B2B marketing

Jon Miller from Marketo End of last year US-based marketing automation specialist Marketo announced that it has integrated B2B social media capabilities, including Twitter, with its lead management solution.

In this post Jon Miller, VP Marketing and co-founder, shares his view on how Twitter and social media in general can and should be used for marketing purposes.

Below you can read Jon’s view on the subject.

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