Earlier today I posted about some findings of Forrester Research regarding Twitter and marketing. Although the percentage of US online adults that post and read updates on Twitter is very modest, Forrester gives several reasons to tap this channel, although it’s small (in numbers).
One of the reasons: “Twitter users are influential and highly active in social applications.” This remembered me of other surveys I posted about a while ago, and I promised to look it up.
Well, here it is.