Micro-blogging

Twitter is a conversation hive

Last week I talked in my post ‘Twitter users are influential: more data’ about European research regarding the profile of the Twitter user by InSites Consulting.

The company also looked at the issue of brands and branding on Twitter.

InSites Consulting recommends brands to observe tweets very carefully and talk back to brand followers in a very personal way instead of merely spamming followers with advertisements. Especially since the study found that most people on Twitter are quite influential…

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Social media marketing: 5 more tips for Twitter success

Twitterers can be a fickle bunch, especially when it comes to marketing using the service. For every marketer that succeeds on Twitter, there are ten more that are pushed out with cries of ‘spammer’ and slightly unjustified anti-marketing discussion. As much as certain areas of the internet love to be marketed to, Twitter users are highly selective in what they find worthy of being marketed on the platform.

That is the reason why you have got to achieve two things when you market on Twitter. The first, and in the long run, most important, is to build an audience that is happy with you being there.

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