Marketing automation

Marketing automation refers to a range of integrated marketing platforms (and processes), whereby a single customer view is key. Discover our marketing automation blog posts below.

Genius publishes marketing automation essentials handbook

Essential marketing automation by Genius
Essential marketing automation by Genius

Genius.com, an on-demand marketing automation and email marketing vendor, announced the publication of “The Essential Marketing Automation Handbook: A How-To Guide for B2B Marketers.”

Written by B2B marketing expert and “eMarketing Strategies for the Complex Sale” author, Ardath Albee, the book outlines the 15 essentials of lead nurturing across the key topics of lead scoring, content creation, dynamic messaging, and pipeline acceleration.

The handbook is designed to help organizations come up to speed with Marketing Automation techniques and help measure the success of their efforts as they engage with prospects.

Read more

Marketing automation software vendors leading the LMA pack?

Laura Ramos
Forrester’s Laura Ramos

The market of lead management automation (LMA) software vendors has been very active with new tools and services, targeted towards sales and marketing and at the same time better aligning the lead generation and lead management efforts of both. Marketing automation software vendors seem to lead the pack.

Forrester Research recently announced a report on the lead management automation (LMA) market and found that the adoption of these solutions is slowed by multiple vendor choices and ‘confusing claims.’.

One of the challenges is that LMA applications can be found in or around various other business applications such as customer relationship management (CRM), Sales Force Automation (SFA) and marketing automation.

Read more