Well, I guess that by now, you all know that Twitter has introduced a new feature, enabling you to see what people are tweeting about in some countries and cities.
The list of countries and cities will continue to grow. On Twitter’s blog the Local Trends feature was announced this way: “As Twitter evolves, and more people share what’s happening in their own world, we want to provide another way for people to discover topics that may be relevant to them”.
Social media marketing is not new. But now that the number of social media users is growing, a new generation of so-called experts is reinventing the wheel and coming up with great theories about a phenomenon that exists since many years.
What was once called word of mouth is now, well, many other things. The reason why there are so many “experts” is simple: companies are finally starting to wake up and often don’t have a clue, so they hire “experts”.
It has always been like that, especially in times where companies don’t take risks any more and prefer to let others solve their challenges, it’s about fear and responsibility. Yes, I admit, I don’t like people that brand themselves as experts very much. The same goes for companies that need experts and consultants for every little decision they have to make. “I like to move it, move it”. What ever happened to thinking and deciding yourself?
And right now I hate that “C” obsession that’s going on.